Increasing marketing productivity - and Conceptual and methodological foundations of marketing : combined proceedings of 1973 Spring and Fall conferences of the American Marketing Association, held i St. Louis, April 23-26, 1973 and Washington, D.C., August 12-15, 1973
- Författare
- (Edited by Thomas V. Greer)
- Genre
- Konferenspublikation
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| cop. 1974 | USA, Chicago, Ill | xxix, 543 sidor. : tab. |